CALL ME SNAKE

“If it ain’t broke, don’t fix it,” the old saw goes. And given that, according to the latest polls, Deval Patrick now sports a 25 percentage point lead over Kerry Healey in the governor’s race in Massachusetts, Patrick supporters have to think things are going well for their guy. (He’s my guy too.) But still, I’ve got to question the ad campaign that portray Patrick as a soft-spoken, mild-mannered, latter-day Mister Rogers. Patrick claims he can take on the entrenched gang of meat-eaters that rules the State House, but the ads suggest he may not be ready to take on a Brownie troop.

Lest I sound like a hypocrite, I want to reiterate my strong (undying) support for Patrick (and equally strong aversion to his Republican opponent). That said, Healey has claimed he’s “not tough enough,” and the ads he’s running suggest she might be right. I’d say it’s time for a new ad campaign–something punchier and snappier–so that we can get away from the Casper Milquetoast image that has filled the airwaves for too long. It’s time to meet the Governator.