I’m Not Loving It — by Steve Nadis
I’m not buying, nor am I loving, the latest generation of McDonald’s ads, filed under the “I’m Loving It” theme. Take the ad with two attractive young working women (as opposed to “working girls”) chatting away like soulmates after buying coffee at McDonald’s. What a preposterous situation. Who ever made a friend–bonded with someone else–by virtue of having purchased something at McDonald’s at the same time? It’s a fast-food establishment, meaning that people move in and out fast; they’re not looking to chat up the person behind them, in front of them, or even next to them in line. They want to get the hell out of that alienating environment as fast as possible. So the ads make absolutely no sense and of the billions of people who’ve visited McDonald’s I doubt there are two who’ve had an experience remotely like that depicted on TV.
Posted by in 04:05:29
The Job of Madison Ave is to create an IMAGINARY REALITY, where- in this case- purchases of same or similar foodstuffs will allow the fantasy of living the life of a chatty “+” working mom & having FUN at this type of establishment… seem a real possibility and not a fleeting dream, like So many others. -Freud {aka M.P.}
If I go to McDonald’s it’s not to pick up a girl, it’s to meet Ronald McDonald!
Good point, Freud #1. and Freud #2, how long have you been having these thoughts about Mr. Ronald? –S
Just testing my iPhone,Steve you have to use psychology on this thing!
Good point, Anon! Now why didn’t I think of that? –S.